The Oregon State University Alumni Association will honor Joel Peterson, a renowned winemaker and 1969 graduate of the College of Science, as one of the Alumni Fellows during the 2024 Black and Orange Awards Celebration. This annual event, taking place on September 19, 2024, is a chance to honor alumni and friends of the university for their outstanding contributions to their professions, communities and the university.
“I received a very complete education and I am grateful for that because it allowed me to think about things in ways I might not have otherwise thought about them,” Peterson said.
A trailblazer in the winemaking industry, he is best known for founding Ravenswood Winery in 1976 and for his significant contributions to elevating the quality and reputation of Zinfandel wine. His legacy as a winemaker earned him the title of “Godfather of Zin” among his peers, as well as numerous prestigious accolades, including his induction into the Vintners Hall of Fame in 2011 and being named one of North America’s “20 most admired winemakers” by Vineyard and Winery Management magazine.
Peterson’s journey to success is deeply rooted in the scientific principles he learned at Oregon State. Initially following a pre-med path, he shifted to microbiology after gaining hands-on laboratory experience as a student worker. This scientific foundation, combined with his passion for chemistry and a love of wine fostered in his upbringing, set him on a path to revolutionize the winemaking industry.
“Oregon State and the College of Science are home to quality people. I have worked with several of the Dean’s of Science and they are all first-rate, interesting, knowledgeable and capable people,” he said.
After founding Ravenswood Winery with limited resources and a deep conviction in his craft, Peterson grew the company from producing just 327 cases of Zinfandel to a million-case-per-year operation. In 2001, Ravenswood was acquired by Constellation Brands U.S. for $148 million, cementing its status as one of the most iconic names in the wine world. Today, Peterson continues to create exceptional wines through his latest venture, Once & Future Wine, while actively supporting future generations of scientists and winemakers through philanthropy and mentorship.
In addition to his winemaking achievements, Peterson has remained closely connected to the College, serving on the College of Science Board of Advisors since 2014. Alongside his wife, Madeline Deininger, he has generously funded student travel to provide professional development opportunities that were previously unavailable.
“My core belief is that education is very important. It’s key to people's success and for building their own self confidence and the abilities that they care about,” he said. “I help fund opportunities that give students a window into the real world.”
Peterson’s story exemplifies the passion, dedication and impact that Oregon State graduates continue to bring to their fields. For more information on the 2024 Black and Orange Awards Celebration or to learn more about the honorees, click here.
